Multi-Attribute Utility Model (MUM)

MUM is a court-tested approach to allocating personal/professional goodwill and enterprise goodwill for a privately held business. MUM simplifies and documents the process of selecting and weighting attributes for allocating business goodwill between personal/professional goodwill and enterprise goodwill.

Overview

Business Brokers have relied on BESWeb and its PC-based predecessor for over twenty years to quickly produce “brokers opinion of value” or “most probable selling price” reports.  BESWeb also incorporates data from both IBA Market Data and BIZCOMPS to include comparable transactions in the analysis and page report.

When you need a quick and easy way to separate personal goodwill from enterprise goodwill for a business:

MUM gives you a simple, court-tested mechanism to identify critical attributes, assigning weighting ranges, and measure the presence of attributes to allocate goodwill and document your approach and findings.
Meet the judicial challenge for method, documentation and allocation.
Developed by David Wood, CPA, ABV, CVA.
ValuSource’s MUM provides the valuator a mechanism for identifying and providing relative importance to the attributes that make up personal and enterprise goodwill.

MUM provides a framework, calculator, and documentation for each step in allocating goodwill between personal/professional and enterprise.

Setting outcome alternatives
Setting the objective
Selecting critical goodwill attributes
Evaluating the importance of each attribute
Evaluating the presence of each attribute
Calculating the resulting allocation of goodwill
MUM simplifies and documents the process of selecting and weighting attributes for allocating business goodwill between personal/professional goodwill and enterprise goodwill.

MUM gives a court-accepted method of measuring goodwill attributes for importance and presence in the business.

MUM is easy and fast to use.